Conti had several holiday packages and tickets to give away for the 2014 World Cup Final in Rio, Brazil, and challenged us to come up with an intuitive way of giving them away, whilst raising awareness of the brand and its affiliation with the World Cup.
What we did
We partnered with football stats outfit Squawka and challenged Twitter users to answer statistical questions about five upcoming World Cup matches by tweeting their best guess using the #ContiPredicts hashtag.
Tens of thousands of fans tweeted in on peak evenings and Continental was the only brand on Twitter that trended organically during the World Cup’s opening night.
We reached a staggering 40 million fans on Twitter during the tournament, generating over €350k in earned media value, and according to independent figures from Research Now, the campaign delivered a 54% increase in Continental’s association with the World Cup among those exposed to it.
Watch the video HERE