Capri Sun

The Challenge

Starting with Facebook UK only, the activities ranged from creating a Playbook (guide), community management, content ideation, content production, promotions, paid social, monthly reporting, competitor and trend analysis.

As a global strategy was provided,  our focus was on localising that vision based on our gathered insight. Through on-going listening and reporting our efforts will evolve, optimising as we progressed.

What we did

Great assets using their own ‘layer of fun’ filter, with doodles over shiny images. We furthered that by making the doodles come to life, and create animated bespoke doodles going across the Facebook page.

The Results

Higher commenting and sharing on these animated doodle posts as well as exceptionally high reach rates compared to the static images.

The latest from the world of society

When you’ve got to go, social media isn’t left ‘behind’.

Read full story

(Machine Learning + Social Listening) x Instagram = Visual Listening

Read full story

A Practical Guide to Influencer Marketing

Read full story