Starting with Facebook UK only, the activities ranged from creating a Playbook (guide), community management, content ideation, content production, promotions, paid social, monthly reporting, competitor and trend analysis.
As a global strategy was provided, our focus was on localising that vision based on our gathered insight. Through on-going listening and reporting our efforts will evolve, optimising as we progressed.
What we did
Great assets using their own ‘layer of fun’ filter, with doodles over shiny images. We furthered that by making the doodles come to life, and create animated bespoke doodles going across the Facebook page.
Higher commenting and sharing on these animated doodle posts as well as exceptionally high reach rates compared to the static images.