Due to popular demand (voted the nation’s favourite retro snack by The Sun readers), Burton’s brought Fish ‘n’ Chips back from the ‘80s.
A week long editorial piece in The Sun – combined with the launch of dedicated Social Channels – put the brand back in the forefront of the minds of the UK population, who discovered for the first time, or re-discovered the mouth-watering Salt and Vinegar flavour
What we did
We produced enticing, witty content that established the brand as relatable for our target audience
Content that suggested time and place for consumption, targeted to people at the right time of day, when consideration was most likely and use of social was highest
Advocacy was at the heart of spreading the word of the re-launch with thousands of shares and tags in posts significantly increasing earned reach above the 2.5million paid reach for the campaign with a low budget.