To create a social media content strategy and bespoke content for an outdoors project between the National Gallery and the Flower Council of Holland. The collaboration was an instalment of 30,000 flowers outside the gallery, being put up overnight for Londoners to wake up to on the way to work.
What we did
Worked to a very quick turnaround with lots of late nights, weekends and early mornings - producing two bespoke time-lapse videos, bespoke images throughout the build of the installation, lots of articles and social media content.
Huge reach - 400k organically and 3 million through paid media
Featured on Channel 4
Great video content: https://www.youtube.com/watch?v=jxSbdXpH2yA