We were asked to drive high quality traffic to disneystore.co.uk in order to hit their sales targets, while utilising organic social to increase resonance amongst fans, and paid social to drive sales
What We Did
Alongside our DR activity and awareness posts, we introduced more video content for The Disney Store including GIF’s and cinemagraphs, to increase engagement
We made sure we pushed towards the best-performing targeting segments within each campaign, with targeting tailored to each individual promotion.
With the introduction of CRM audiences, we had access to dedicated Disney Store customers on Facebook so we could retarget them with messaging we knew they would want to hear.
Our content drove huge resonance, with engagement rates of 9% or more
We delivered a ROI of 11